
Legacy Brands
A passionate, agile company rooted in the Norwegian beverage and retail landscape. At Legacy Brands, we are committed to developing, managing, and elevating unique brands with purpose and personality. While we don't sell products directly to consumers, we specialize in presenting and promoting standout spirits, beverages, and lifestyle products across the Norwegian market. Our focus spans both the On- and Off-trade sectors, with a deep understanding of the HORECA channel, grocery, convenience, and the Monopoly system.
Part of
Fondberg is one of the largest beverage groups in Norway, with main focus on wine and spirits. The group has several subsidiaries, including Winetailor, Good Beverage and Heritage Wines. Together, we represent over 200 carefully selected quality producers.
Strategy to Action
We believe in a strategic yet hands-on approach. From tailored brand strategies to smart activation and distribution support, we are involved at every stage.

From Vision to Shelf
Whether you're launching something new or growing a legacy, we’re here to make it happen — from bold ideas to real-world results.
Let’s create something remarkable, together.
We work closely with importers, agencies, and retail partners to build meaningful connections between brands and consumers – always with a focus on transparency, collaboration, and measurable impact
Meet the Team Behind the Brands
Legacy Brands is more than just a name – it's a mindset.
Our team brings years of experience from brand-building, sales, and distribution, united by a shared goal:
to create impact and lasting value for the brands we represent.
We collaborate with both emerging and established players, ensuring that every brand we work with is positioned for long-term relevance and growth. We’re proud to work alongside dedicated partners and a national sales force to ensure market insight, visibility, and results.

Henrik Thuseth-Berg
Managing Director Fondberg
Managing Director Fondberg
Our Journey, Your Success
At Legacy Brands, we partner with producers who are ready to grow. Whether you're launching a new product or looking to reignite momentum, we offer the local insight, strategic mindset, and hands-on execution to make it happen.
If you're seeking a dedicated team to represent your brand with passion and purpose in the Norwegian market – let’s talk.
Get in touch, and let’s explore how we can build something remarkable together.