Etsu gin portfolio is confirmed
Børge Heskestad
8 Mai 2025
We are delighted to announce that Etsu Japanese Gin has officially joined our premium portfolio of spirits in Norway.
Crafted on the northern Japanese island of Hokkaido, Etsu Gin is a true expression of Japanese artistry and balance.
The name Etsu means “pleasure” in Japanese — a fitting description of the experience this gin delivers. With its signature blend of yuzu, Japanese teas, and carefully selected botanicals, Etsu offers a fresh, citrus-forward profile with a distinct oriental character.
“We are thrilled to bring Etsu Gin to Norwegian consumers,” says Henrik Thuseth-Berg, Managing Director at Fondberg Beverage Group. “This is more than just a gin — it is a story of tradition, purity, and innovation. Etsu embodies everything we value in our portfolio: authenticity, craftsmanship, and a unique taste experience.”
A Natural Fit
Etsu joins our spirits lineup at a time when demand for premium gins harmonizes in its growth across Norway. With its unmistakable Japanese identity and elegant design, Etsu stands out both on the shelf and in the glass.
Whether enjoyed in a classic G&T or a refined cocktail, Etsu Gin offers bartenders and connoisseurs alike a new way to explore the gin category.
Crafted the distillery of Asahikawa and Akita, the two cradles of Etsu gins, where authenticity and excellence are combined to give birth to exceptional gins.
Available Soon
Etsu Japanese Gin, the original is now available through selected HoReCa partners and at Vinmonopolet. The flavor range is expected end of May.
For sales and distribution inquiries, please contact our team directly.
We are proud to represent Etsu in Norway — and excited to see where this journey takes us.
